Social Media Statistics: Email Still Has the Highest Engagement

Posted By Devesh Khanal | 19 Comments

“I want more traffic”. Have you said that?

Here’s the reality: You don’t really want more traffic, you want more sales. And sales require more than just traffic.

You want that traffic to convert, to do something: click, comment, opt-in, take a credit card out, buy, refer friends, rinse, repeat.

What kind of people do all these things?


That’s what you need: fans.

People who keep coming back to your store, people who read everything you write, people who leave comments on your articles, and people who buy your products and share your stuff with their friends.

Regular ol’ traffic needs to be replenished. Fans come back. And they tell their friends. That’s why fans are more important than anything else — especially if your business is young.

I’m not the only one that agrees, various, famous people have said this before.

But how do you get fans?

Most people think “Ok, I need Twitter followers”, or “a Facebook page.”

But is that the best way to get the fans you so desperately need?

Answer: no.

I looked into stats that smart people gathered, to compare engagement between email marketing and social media. It turns out email absolutely dominates Twitter and Facebook.

If you’ve followed this blog, this shouldn’t be news. And many others have said it too. But here, in one infographic, you can see the absurdity of the stats themselves.

How to grow your email list

So if you want fans that engage with you, focus on growing your email list. To do this, I’ve assembled a list of resources to help you:

Free Bonus: Get my List Building Case Study: How to Get 492% More Email Subscribers, a list of the best resources for my favorite list building method, and three professionally designed templates. Click here to get the bonus.

Email vs. Social Media: Which Has the Highest Engagement?


Embed this infographic on your site:

Have a question about growing your email list or any of the stats here? Ask away in the comments.

  • Robin

    This is the best infographic I’ve ever seen Devesh, no kiddin’! Love the examples, very pedagogic :) I was telling my email-list about email >>>social media to make sales like one week ago, I’ll definitively send them a link to this little masterpiece

    • DeveshKhanal

      Thanks Robin! Yeah I wanted to put a twist on it and use some fun examples. Thanks for offering to share it. If you have a blog and want to share it on there, let me know.

  • twotrees marketing

    Ha it really is awesome-lets get them shares out!

    Great work Devesh


    • DeveshKhanal

      Glad you like it dude!

  • Gigi Rodgers

    I keep trying to tell people about the importance of an email list. I’m just going to share this infographic with them and let the images do the talking for me. 😉

    • DeveshKhanal

      Do it Gigi! Let me know what they say. :)

  • Michael Ippersiel

    Facebook is like the “pretty girl in the room”, that in reality is a drag queen. Email’s the girl next door that’s the real deal.

    • DeveshKhanal

      …and it takes time and consistent effort to build your relationship with the girl next door…

  • Rohan Shah

    thank u devesh
    i was about to spend (waste) money on facebook likes
    now the question is- how to build a email list

    • DeveshKhanal

      Rohan, start here for an overview of what not to do (and what to do instead):

  • Amy Hall

    If email, Facebook and Twitter walked into a bar … Classic! Now that’s how you get a point across. :)

    • DeveshKhanal

      Haha, glad you liked that Amy!

  • Niklas Göke

    Love the comparison with the bars, that really made it click! Great job Devesh!

    • DeveshKhanal

      Thanks Niklas, that’s my favorite part too!

      • Jascha Brinkmann

        Loved that as well, had a good laugh with this one :)

        • DeveshKhanal

          Glad you liked the jokes I threw in there. :)

  • Gonçalo Publi

    Hi. The examples were pretty nice. One quick question, what program(s) do you use to create this infographic?

    • DeveshKhanal

      Goncalo, I used They were great.

      • Andre Oentoro

        Thanks for the mention Devesh!